Customer Journey Leak Analysis for myHerb Eco-Friendly Store, And How To Fix It With a Product Quiz
How myHerb Eco-Friendly Store can implement a product quiz that increases revenue by fixing leaks in the customer journey.
What Is myHerb Eco-Friendly Store?
We looked through your brand and all of your products, we have a good understanding of who you are and what you stand for.
Who Shops At myHerb Eco-Friendly Store
Based on your brand and products, these are examples of the types of people who you are targeting as customers.
| Persona | Who They Are | Why They Shop |
|---|---|---|
| Eco-conscious Emily | Emily is in her early 30s, works in a non-profit organization, and is deeply passionate about environmental causes. She chooses products that have minimal impact on the planet and prefers buying from brands that are transparent about their sustainability practices. | Emily looks for eco-friendly alternatives to everyday products to reduce her carbon footprint. |
| Sustainable Steve | Steve, a middle-aged urban dweller, is increasingly concerned about the environmental crisis. He is willing to invest more in products that are durable, ethically made, and have a lower ecological impact. | Steve seeks out sustainable lifestyle products that align with his eco-conscious values. |
| Green Parent Paula | Paula is a new parent in her late 20s who is focused on creating a safe, non-toxic environment for her child. She prioritizes products that are organic, made from natural materials, and are ethically produced. | Paula's priority is to purchase eco-friendly and child-safe products for her home and family. |
What Attracts People to myHerb Eco-Friendly Store
These are the top aspects of your brand that capture the attention of your target customer.
| Selling Point | Description |
|---|---|
| Sustainability at Core | Every product in the myHerb Eco-Friendly Store is designed with sustainability in mind, using materials that are either recycled, organic, or derived from sustainable sources. |
| Custom Made-to-Order | To combat overproduction, myHerb creates products on demand. This reduces waste and ensures that each item is specially made for the customer, aligning with eco-conscious values. |
| Eco-conscious Community Initiatives | Beyond just selling products, myHerb is committed to environmental conservation through initiatives like planting a tree for every order and offering carbon-neutral shipping. |
The 3 Leaks in The myHerb Eco-Friendly Store Customer Journey
These leaks are points in the customer journey where a potential customer losing confidence and decides to leave without making a purchase.
| # | Leak | Problem | Negative Impact |
|---|---|---|---|
| 1 | Product Quality and Durability | "Are these products as durable as their non-eco-friendly counterparts?" Concerns about the quality and durability of eco-friendly products. | Potential customers might hesitate to purchase, fearing that eco-friendly materials might not offer the same longevity or effectiveness. |
| 2 | Price Perception | "I want to be environmentally responsible, but I'm on a tight budget." Eco-friendly products are often perceived as more expensive. | Price-sensitive customers might be deterred from making a purchase, assuming eco-friendly means expensive. |
| 3 | Uncertainty in Product Selection | "I want to make environmentally friendly choices, but I don't know where to start." Customers are unsure which eco-friendly products suit their needs. | Customers feeling overwhelmed by choices may lead to decision paralysis, reducing conversions. |
How A Quiz Fixes The Leaks In myHerb Eco-Friendly Store's Customer Journey
Implementing a personalized quiz on the myHerb Eco-Friendly Store website would significantly enhance the customer shopping experience. By guiding customers through a curated selection process, the quiz will address common concerns around product selection, educate them on the benefits and value proposition of eco-friendly products, and ultimately, drive conversions by matching them with products that align perfectly with their needs and values. This bespoke approach not only deepens customer engagement but also positions myHerb as a thoughtful leader in the sustainability space, committed to making eco-conscious living accessible to everyone.
| Quiz Benefit | How It Fixes The Customer Journey Leaks |
|---|---|
| Personalized Recommendations | By offering personalized product recommendations, a quiz can simplify choices and align products with the customer's specific needs and concerns. |
| Addressing Price Concerns | Quizzes can educate customers on the long-term benefits and cost-effectiveness of eco-friendly products, altering their perception of price. |
| Dispelling Efficacy Doubts | Providing product details and benefits tailored to customer responses in the quiz can overcome skepticism about product effectiveness. |
Example Product Quiz For myHerb Eco-Friendly Store
Designing an engaging quiz requires a strategic approach to both questions and answers, ensuring they resonate with the audience's interests and concerns.
| # | Question | Answers |
|---|---|---|
| 1 | What is your primary reason for seeking eco-friendly products? | Sustainability Healthier Lifestyle Ethical Production Cost Savings over Time All of the Above |
| 2 | Which area of your life are you looking to make more eco-friendly? | Home & Kitchen Personal Care Fashion Outdoor & Garden Technology |
| 3 | How important is product origin and manufacturing transparency to you? | Very Important Somewhat Important Neutral Not Very Important Unimportant |
| 4 | What is your biggest concern when purchasing eco-friendly products? | Product Effectiveness Price Point Product Longevity Brand Ethics Environmental Impact |
| 5 | How do you prefer to learn about eco-friendly living? | Online Articles Social Media Product Packaging Word of Mouth Eco-conscious Communities |
| ✉️ | What is your email address? | Enter your email here... |
| ⌛ | Creating your skin care routine... | |
| 🎁 | We've put together your personalized skin care routine | |
| 🔄 | [Quiz data is synced to your email platform] | |
| 🔀 | [Customer is segmented in your email platform based on their quiz data] | |
| ✉️ | [Customer is sent personalized post quiz email flow] |
Example Quiz Product Recommendations
Through these tailored results, the quiz not only educates but also empowers customers, making the eco-friendly journey personalized and engaging.
| Recommendation | Description |
|---|---|
| The Conscious Consumer | Based on your answers, you're deeply committed to sustainability and ethical living. We recommend starting with our collection of eco-friendly kitchen products. |
| The Eco-warrior Fashionista | You're looking to merge style with sustainability. Our eco-friendly clothing collection is curated just for you. |
| The Green Tech Enthusiast | You understand the importance of reducing electronic waste. Check out our eco-friendly gadgets and electronics for greener choices. |
Example Post Quiz Email Flow For myHerb Eco-Friendly Store
Once customers complete the quiz, leveraging the acquired data through personalized email follow-ups can significantly boost engagement and conversion rates.
| # | Email Subject | Description |
|---|---|---|
| 1 | Your Eco-Friendly Journey Starts Here! | Welcome, Emily! Discover how our Home & Kitchen selections align with your values. |
| 2 | Ethically Made Just for You | Dive deeper into our brand's commitment to ethical production and how it impacts your choices. |
| 3 | Sustainability Meets Style & Substance | Explore products that don't compromise on effectiveness or your ethical standards. |
| 4 | Join Our Community of Green Warriors | Connect, learn, and grow with likeminded individuals who share your passion for a healthier lifestyle. |
Why The Top Shopify Brands Build Quizzes With Octane AI
How To Setup Your Octane AI Quiz
Fast-growing DTC brands implementing this playbook have connected with 16x more customers on email and SMS, seen a 6x sales conversions, and increased revenue by over 50%.
- Increases site conversion rate and AOV
- Grows your marketing list faster (email & SMS)
- Improves engagement on other channels like email & SMS
- Increases revenue and retention
I'll Do It Myself
Implement this playbook yourself by installing Octane AI on your Shopify store, setting up your quiz, syncing data to your marketing channels, and using zero-party data to personalize your customer journey.
Start your 14-day free trialI'd Like An Expert To Do It For Me
Our account managers will build your quiz and do everything for you from start to finish. Most popular with Shopify Plus brands.
Schedule a call with us